Advertising and Marketing Lead Generation and Appointment Setting
Our company lists the following specializations for B2B lead generation:
Lead Generation via Telemarketing – Despite what you may have heard, telemarketing still sees strong and relevant use in the B2B sector (which is right where advertising companies are at). Our call center agents are equipped with the best tools for flawless communication. We also have a large contact database and our script-generation phase strongly keeps your specifications in mind in order to maximize our qualification process. Unlike the stereotype of telephone salesman (of which many advertising professionals are well aware of), our agents are trained to be extremely careful in asking questions and knowing the right words to get by gatekeepers and straight into the phone of your intended decision maker. This enables us to make calls that come off less as unwarranted and more of well-informed. The questions also help us gain more additional information to ensure successful follow-up calls.
Appointment-Setting – Telemarketing is just one of the many techniques we employ. In the end however, we can dedicate them all to making sure that only the most qualified and sales-ready prospects are set to have a meeting with you. With our strict qualification process, we strongly adhere to whatever specifications (e.g. budget, industry, decision maker) you dictate as well as additional studying necessary to draw the greatest interest out of the most qualified prospects. We also keep in mind both your schedule and that of your targets so that missed meetings are drastically minimized (if not entirely eliminated). And as stated above, our techniques (such as asking questions, industry research etc) are all for the sake of making sure that only the most interested and sales-ready prospects get to actually meet you. This saves you plenty of precious time that could’ve been wasted in pursuing leads that have been dead for the most obvious reasons (e.g. they already work with a competitor, lack of budget, bad scheduling).
We specialize in getting leads for the following advertising sub-industries: