Telemarketing Past the Intern Gatekeepers


One could say that being an intern could be the worst and lowest possible position you can get in a company. (If you can even call it job position. After all, interns are still technically in school.) And since it’s been some time since school started, what are the odds of running into interns during your telemarketing campaigns?

Interns get very low pay or, in most cases, they work for free. That’s why it’s fairly common practice to employ them as secretaries, gatekeepers or receptionists.

But because they’re just first-timers, the higher-ups wouldn’t want to entrust them with any big project and their lack of experience is exactly why plenty students become interns in the first place.

At worst, they get pushed around, given the stereotypical odd jobs like bringing coffee or photocopying stacks of documents. But if you know all this, then you know everything that can help you get on their good side.

You might just ask though, why would you want to be on their good side? You want to be on the good side of the big cheese, right?

Then again, you can’t just call the company’s CEO now can you? They’ve got meetings to go and other appointments to make (though hopefully, not with your competitors). Unless you’re a big-time investor, you won’t be worth their time.

That’s why the intern’s your best bet. To get to the top, you need to start at the bottom. Given their lack of loyalty, they’re more likely to spill. Interns are at the bottom of the hierarchy and are the easiest to reach. Reaching out to them is the best route you can take to get to the bosses.

Company gossip may not mean much, but  first impressions can start as early as going to the receptionist. This is true for job seekers, it’s true for salespeople and B2B telemarketers.

Here’s what you can do instead of just begging the internts to let you talk to the top dogs:

  • Small talk – Try to start a quick conversation about themselves. Be open about yourself and let them know you’re a human being just like them.
  • Share – Maybe you were an intern once too! Try to relate your experiences for a bit. Give them career advice. Ask them what they think about the company. Gain their trust like you would a regular gatekeeper.

Be a friend to the under-appreciated intern.  Despite the work overload they receive, they can be impressionable and at the same time less reserved about sharing the things they see in a prospect organization.