Take-Home Marketing Content – Good or Bad?


Plenty of workaholics bring along their jobs back home. It’s not exactly a habit that’s going away any time soon. Besides, for marketers at least, it’s definitely a fun way to advertise what you do and getting them to relate.

But while it can potentially improve a company’s overall progress, there’s a reason why psychiatrists and researchers advise against it.

This can be a problem when even your marketing strategies depend on other professionals downloading your material way beyond office hours. Can you justify this without necessarily adding to the workaholic side effects?

Pros

Sometimes folks don’t have a choice in order to reach their quotas or deadlines. Besides, what if your prospects really do enjoy what they do? Wouldn’t it be great if they could carry some material from your business that would help it along (and possible finish it)?

Just don’t forget that people’s homes can have a more relaxing environment. It can help them accomplish tasks but your content should be prepped to transition into that environment. For example, if your material has something to do with handling paperwork (e.g. taxes, accounting forms etc). Something as simple as describing a small work space is already enough keep information flowing without triggering any subconscious work-home conflicts.

Cons

Though speaking of which, those stress-inducing conflicts are exactly the reason why your material may not be best brought home. Sure you’ll always find the special few who work well under stress or can’t really relax unless they have something to work with.

Honestly though, are those all people? In most cases though, any more stuff from work is eating up their last remaining sense of privacy and freedom.

Remember, the home is a sanctuary. It’s the only place where people can let loose and be themselves.  If you’re thinking about how your marketing content looks from a home office, that fact should always be at the top of your mind.

Also, information leaks happen when people end up getting information from their work place. Are you comfortable interacting with a prospect who exchanges information for your content using a less secure home connection?

And of course, there are always those with the incessant need to check up on things relating to the office and forgetting what’s in front of them. You don’t want angry mob full of distressed husbands, wives, and kid at your door.

How to Make it Work

The conclusion though is that bringing a piece of work home is still not a completely bad idea. Your materials and content just has to reflect the same moderation that your prospects would want for themselves.

Don’t let the material be another form of how their work controls them but rather how they control their work. Give them a sense of completion when they browse your content. Avoid piling up on the stress and in the end, encourage them to shut down their gears.