B2B SEO – Can It Paint Out A Business?


Like any aspect of today’s marketing, SEO shares the responsibility of painting out pictures of ideal buyers. One way is through the keywords it uses to direct the creation of content as well as understand the most common problems that prospects are often searching about.

But whereas B2C marketers use it to paint out certain individuals, B2B marketers more often use it to paint out entire organizations.

Though that begs the question: How accurate is the painting?

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B2B Marketing Tips – Be the St. Nick of Freebies


Everyone who tells stories about Santa will always tell you that it’s not just about the gifts he leaves under the tree. It’s about how Santa is all about unconditional giving.

And in B2B marketing, this little Yuletide lesson finds its way in the form of freebie marketing. Like Santa, the ideal is less focus on the sale and more on giving to the customer, even thanking them for their continued patronage/partnership.

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