List Management Tips – Check it twice like Santa!


As Christmas time nears, it’s nice to remember that Santa Claus is quite the list builder himself! You may not see prospects as either naughty or nice but not even St. Nick would make his list too simple when he’s got so many places to go!

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Event Marketing Tips – Rules from “Secret” Gatherings


You’ve probably seen the cliché a couple times. A certain group of celebs or major players receive a mysterious invitation to participate in an event. Normally, this would be a set up for some horror or mystery book but in real life, this little trope can useful in event marketing.

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Basic Techniques for Managing Your B2B Contact Lists


One of the many requirements in B2B lead generation is to have a manageable and stable contact list. These lists are used by your company’s teams to see if there are any possible clients they need to contact. (They can contain information like their name, address, affiliates, annual revenue, number of employees and other important data.)

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B2B Marketing Tips – Communicating with Ghost Leads


Most often, people presume the horror monsters that do the dirtiest kills are zombies, vampires, or serial killers like Leatherface. However, when it comes to ghosts, movies like Thir13en Ghosts, The Grudge and, quite recently, Insidious 2 still do a really good job of showing how murderous they can be.

Despite that though, there are some things about them that you shouldn’t forget. And on that note, these same things shouldn’t be forgotten when you’re trying to recover lost/dead leads.

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A Simple Starter’s Guide to Event Marketing


Event marketing is both the process and the development of a presentation for promoting products, services, organizations. You can stage the events online or offline with plenty options on hosting, sponsorship and participation.

It’s the type of marketing that allows you to directly interact with your customers and create a memorable impact. Using speeches, promotional displays, and product sampling can potentially create more appeal compared to plain literature or other less animated mediums.

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Why Value has a Higher Premium than Price in Telemarketing Services


Telemarketing services companies are very much aware of the fact that they are capable of selling practically any kind of product or service. What they sometimes do not realize however, is that they actually have a higher selling advantage if what they are selling is value driven even if it is a bit expensive. The same thing goes for complex products and when telemarketing is the only way you can get in touch directly with your prospective buyer.

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Why Misleading Prospects can be the Downfall of Lead Generation Services


Because of steep competition, lead generation services companies come up with all sorts of tactics to generate leads and make sales conversions. Some of their schemes work and prove to be very beneficial for both parties. There are times however, when the pressure is too much and you’re tempted to try almost anything just to get a lead, even if that means putting deception into play. Don’t. It will only cause more harm than good. Here’s why.

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