Telemarketing surveys in some B2B marketing cases, looking to undertaking customer satisfaction surveys it is important to select the right approach in line with your products and services and most importantly your clients. It is also important to identify your customer markets – e.g. ongoing existing customers who work with you on a regular basis and/or transactional customers who have used you for a specific purchase (product or service) and to ensure that the best approach is taken to evaluate these groups. Continue reading
Cold calling. If you are a cold caller, you might be shocked at this: the people behind the phone you are calling don’t care about you at all. They will never give any commotion as to what you want to do. Your quota is none of their concern. You think you have a great product or service? Never had it in their radar. What? You’re concern about getting ten new prospects every week? Well, no one care except you.
It’s no secret that distractions can still be a problem for B2B telemarketers.
However, underneath are plenty of psychological factors that easily complicate the issue. To make sure they don’t, here are two categories for them: Internal and External.
One could say that being an intern could be the worst and lowest possible position you can get in a company. (If you can even call it job position. After all, interns are still technically in school.) And since it’s been some time since school started, what are the odds of running into interns during your telemarketing campaigns?
With different personalities come different styles of communicating. Don’t go assuming that everyone else receives information in the exact same way that you do. There are times when they’ll find you interesting to listen to while others could find you boring. This is important when you’re mastering the art of getting straight to the point.
People who communicate internationally (like those in B2B telemarketing) know this far too well. In some offices, people would want to hear the last line first, and get impatient with the details or small talk. But in others, many would take offense if you walked into their office on a Monday morning and began discussing the status of a project instead of politely asking how they’ve been. Some people respond best to a fast pace of speech, while others are overwhelmed by it.
In most video games, you may have heard of a term called event flags, the activation of certain events as you progress that also doubles as important points in a game’s plot or story. Example, when you bump into a girl on the street but it turns out they’re actually the princess/love interest/new party member etc. That point when you decide to talk is considered a flag.
Similar cases happen in real life and right within the process of B2B telemarketing. You hear stories of marketers struggling with a prospect but days later finally began communicating after another customer referred them. That’s a typical success story but one that certainly follows the event flag routine.
Think of your old marketing like a literal silo that stored grain for the population but eventually became insufficient because you were getting more sources of grain. That’s why you ended up building more silos to accommodate.
On the other hand, will these silos eventually replace the oldest one? It’s like one day, you’re suddenly presented with the option of tearing it down. However, everyone’s actually grown attached to this old monument. It represented your original marketing identity.
How do you maintain your old identity without necessarily ignoring the need to maintaining the silos representing your new sources of leads?
It’s not news that today’s B2B marketing has been defined by digital technology. However, the impact hasn’t all been positive.
And given that its spring time, its themes of nature and fresh starts really contrasts with the heavy overdose that tech puts on, marketing included. Sometimes the cost of digital comes in different forms instead of just your marketing dollars.
When such costs arise, why not go back to your roots and give older forms of marketing a try?
Print and Direct Mail
It’s true that brochures, leaflets, coupons and other print-based mediums now point to websites and email ads. That doesn’t mean that a physical letter shouldn’t serve as a visible reminder of your business. A website can be forgotten and erased at the click of a mouse. That’s not the case of having your brochure still on their desk. And if it’s well targeted, it can be harder to throw out when it addresses a prospect’s particular need.
Whether it’s a pen with a contact number or a paper weight with your business logo, promotional products keep your business at the forefront of a decision maker’s minds. Select objects that can be useful in their work environment and never underestimate how the most innocent reminder can trigger a buying action.
Business cards work well in two ways. They can either provide you with a prospect’s contact information or connect you with someone who can help your business in another way.
You can say that the business card is really symbol of connections way before LinkedIn was even invented. A single one can connect you to a provider of much needed services but they in turn could connect you to more clients!
It can be as small as a community fair to a major exhibitions. Advertising your participation in these events always gets you more exposure. They’re also good places to include in your own business promos, hand out discounts, and share about your business to live attendees.
Alone, digital marketing tools can still be limited in reach, regardless of popularity. Therefore a dependence on them can be unhealthy. Get back to your roots some time and give traditional marketing a try.
With spring comes spring cleaning. And it’s not just the home and office that needs cleaning out, the same applies to your current B2B marketing strategies.
Like any aspect of today’s marketing, SEO shares the responsibility of painting out pictures of ideal buyers. One way is through the keywords it uses to direct the creation of content as well as understand the most common problems that prospects are often searching about.
But whereas B2C marketers use it to paint out certain individuals, B2B marketers more often use it to paint out entire organizations.
Though that begs the question: How accurate is the painting?