One could say that being an intern could be the worst and lowest possible position you can get in a company. (If you can even call it job position. After all, interns are still technically in school.) And since it’s been some time since school started, what are the odds of running into interns during your telemarketing campaigns?
With different personalities come different styles of communicating. Don’t go assuming that everyone else receives information in the exact same way that you do. There are times when they’ll find you interesting to listen to while others could find you boring. This is important when you’re mastering the art of getting straight to the point.
People who communicate internationally (like those in B2B telemarketing) know this far too well. In some offices, people would want to hear the last line first, and get impatient with the details or small talk. But in others, many would take offense if you walked into their office on a Monday morning and began discussing the status of a project instead of politely asking how they’ve been. Some people respond best to a fast pace of speech, while others are overwhelmed by it.
In most video games, you may have heard of a term called event flags, the activation of certain events as you progress that also doubles as important points in a game’s plot or story. Example, when you bump into a girl on the street but it turns out they’re actually the princess/love interest/new party member etc. That point when you decide to talk is considered a flag.
Similar cases happen in real life and right within the process of B2B telemarketing. You hear stories of marketers struggling with a prospect but days later finally began communicating after another customer referred them. That’s a typical success story but one that certainly follows the event flag routine.
Telemarketing services companies are very much aware of the fact that they are capable of selling practically any kind of product or service. What they sometimes do not realize however, is that they actually have a higher selling advantage if what they are selling is value driven even if it is a bit expensive. The same thing goes for complex products and when telemarketing is the only way you can get in touch directly with your prospective buyer.
Because of steep competition, lead generation services companies come up with all sorts of tactics to generate leads and make sales conversions. Some of their schemes work and prove to be very beneficial for both parties. There are times however, when the pressure is too much and you’re tempted to try almost anything just to get a lead, even if that means putting deception into play. Don’t. It will only cause more harm than good. Here’s why.