Are Sales Leads JUST a Key Component?


If your answer is yes, please don’t blame your lead generator for problems like low revenue or poor sales. They’re not responsible for the failure of your organization.

Why is that? Aren’t sales leads the only way you’re ever going to create sales opportunities? Isn’t the quality of your leads important to the success of sales?

Yes, they’re important and yes, they’re a key component.

The problem is that they’re not just the only component!

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