Fidelity in B2B Appointment Setting

Posted on February 20, 2014 by admin

Cliché as this may sound; real love thrives beyond Valentine’s Day. In the same way, real business connections should grow more valuable after they are made. Leads and appointments aren’t one-night stands. Having many ‘connections’ doesn’t guarantee you anything. Unfortunately, there are still marketers who treat the appointment setting process as if it were a production line of potential customers.

If you were in the shoes of that potential customer, how would you feel? Not too hot. In fact, there those who even equate this with the slave trade. Yes everyone has quotas to meet. (You have your marketers, your salespeople, and ultimately everyone else who has a stake in your revenue.) That’s still no excuse to deny the humanity of those you’re making B2B connections with. Marketers are expected to be professionals, not professional skirt chasers.

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New B2B Lead Generation Campaigns Respond to New Demands

Posted on February 5, 2014 by admin

Science fiction has a sweet record when it comes to predicting the future. Take the idea of robots taking the helm of basic human duties for example. It’s an idea that’s not too far from what was seen on the CES Robotics show. The weirdness of it all didn’t take away the fact that these new technologies could prove useful. It’s a common prediction that robots may one day be the ones taking over tasks that are too dangerous for humans.

Setting that aside though, being a B2B marketer does not exempt you from bracing for the same future. With industries like robotics constantly making breakthroughs, lead generation campaigns will have new demands and new markets to target. Today even marketing communications are already influenced by the internet and new technology.

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Putting a Seasonal Zing into Your B2B Marketing

Posted on December 13, 2013 by admin

While everyone wants time off during the holidays, it’s still the busiest time of the year for all marketers. Who do you think’s behind all those brochures and pamphlets with the little discounts on them? And with a small dash of creativity, this type of marketing is also possible online.

Although, retailers alone aren’t entitled to playing the Christmas tune. Every business owner should come up with seasonal promotions to promote their business, no matter what product or service they sell. Having a seasonal plan in your B2B marketing strategy can still improve sales during an otherwise slow time of the year.

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Why Variety in B2B Marketing Doesn’t Always Mean Viral

Posted on November 5, 2013 by admin

From the consumer to the CEO, variety is a natural part of business. Both B2B and B2C products come in different stripes to suit either people’s preferences or certain situations they experience everyday. What’s more, innovations and new technologies only add to the selection.

Naturally, these varieties have in impact in the B2B Marketing department. Different strategies sprout up in response to a new type of business-customer situation and create new tools for the job. A recent example is the way social media marketing helps content goes viral; quickly spreading it even beyond digital.

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The Ups and Downs Of Google Worship

Posted on September 28, 2013 by admin

It’s a little in-your-face but this pic still hits home as far as what SEO mostly comprises of. Being the leading brand in search, anyone who wants to be found on the net will find themselves subject to Google’s judgment. Whether or not you like it though is a question not often explored.

Right now, the company is celebrating its 15^th anniversary and it’s only continuing to make big plans for the future of online search. The reactions from SEO marketers though will depend on the new challenges these will inevitably pose:

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B2C and B2B Marketing – When Social Media Blurs the Line

Posted on September 21, 2013 by admin

Ever since social media marketing became a staple, much debate has went on about the use of one particular network: Facebook.

Typically, social media marketing on Facebook has been associated with consumer products. But of course, such can be a general statement and already several marketing authorities are citing exceptions.

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