Shark Week Special: How Marketing Differs in Terms of Appetite


Shark week is week dedicated to tune TV programs to a contemplating and mysterious creatures in the deep blue –yes, you have guessed it, it is all about shark. Sharks are known for their big appetite in feeding small creatures under the sea and there are actually two different kinds of shark. One that grabs a targeted bite like Bull Shark or Great White Shark and the other hand is the Whale Shark that open their mouths and take in all small creatures like plankton. Same with sales and marketing, targeting specific prey or just simply gobbles in any prospect that may pass their mouth.

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Research 101: Tactics in Growing Email Lists


Tactics in growing email lists. It cannot be denied that Email Marketing has its great challenge for B2B marketing research. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2, No. 3, June 2012 in some the tactics in growing email lists of any B2B marketers should implement.

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These Designs Help Us Get your B2B Marketing Straight Up


While you don’t need to be a designer to create eye-catching HTML emails in your lead generation campaign, you can still benefit from these tips written by our expert designers as you build your emails. With DMA Central.  Email marketing templates and these tips you’ll be creating professional and engaging email campaigns that will help your B2B marketing straight up. Continue reading


B2B Marketing: How To Manage Prospecting in LinkedIn


LinkedIn is often billed as the largest network of business professionals to manage prospecting in LinkedIn. It certainly has a much more focused business participation than many social networks and is a great place to network and do research on specific organizations and opportunities. Continue reading


4 Areas To Focus On When Selling Software In Financial Services


Selling Software In Financial Services. Today there is now more competition in the financial technology space and more and more end-users are giving technology an increased priority in their strategy and road-map. That means that providing a competitive, targeted and well sold solution is essential to continued vendor success. There are factors contributing to a successful system that covers in the ‘Buy and Sell Side Trading Systems’ part of our insight – is to help you sell your product and to stand out in the sales process in the face of increasing competition.

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The Benefits and Perks of Financial Software Leads


The Benefits and Perks of Financial Software Leads. Getting advice may be worth it if you’re not comfortable putting together an investment plan or choosing investments on your own. For example, you may not have the time, interest or knowledge to build a portfolio that fits your investment goals and comfort level with risk. Continue reading


Social Media will bring B2B leads Closer


 

“Social Media Mix well with B2B lead search”

Nowadays we find ourselves in the world where technology consumes us. Yes, Consume. We are always facing our smart-phones, our laptops and personal computer. As much as we want to avoid this kind of technology, we can’t.

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Is B2B Marketing Still Just One Big Popularity Contest?


Anyone who’s hoped to escape the popularity contests of highschool might be a little disappointed if they ever got a job in B2B marketing. The real challenge though isn’t just the fact that these contest are more intense from competing for high profile corporate attention. It’s also because all that intensity’s just been magnified as online technology throws itself in the mix with offline marketing.

It’s not really the fault of technology that more companies have increased integrating an online marketing approach (whether it’s just adding a page on Facebook or reformatting their email templates for mobile readers). It just sort of happened.

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Lead Generation Tips – Making Up Rules as You Go Along


Ever been in a situation where you had to make up the rules of something as you go along? You might’ve done it during a long road trip or when trying to past the time. However, the longer version of that actually happens during your lead generation campaign.

For example, say you’re using a mix of content and event marketing to drive prospects into your lead generation process. You present a new technology or practice that’s been shaping up the office world lately. (It could be a new HR system, EMR integration, or even just a new style of organizational structure.) However, you’re also well aware of some of the problems people run into when implementing it and thus make suggestions on how to avoid them.

Sound familiar? You’re already making rules!

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