Lead Generation Tips – Making Up Rules as You Go Along


Ever been in a situation where you had to make up the rules of something as you go along? You might’ve done it during a long road trip or when trying to past the time. However, the longer version of that actually happens during your lead generation campaign.

For example, say you’re using a mix of content and event marketing to drive prospects into your lead generation process. You present a new technology or practice that’s been shaping up the office world lately. (It could be a new HR system, EMR integration, or even just a new style of organizational structure.) However, you’re also well aware of some of the problems people run into when implementing it and thus make suggestions on how to avoid them.

Sound familiar? You’re already making rules!

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How Lead Generation Controls the Cost of Information


With an age of information comes the race to capitalize it and at the same time, share the benefits of doing so. Yet unfortunately, that’s not usually the picture people have about it these days. Instead, everything from the most harmless lead generation campaigns up to your average government survey is viewed as suspect. “Privacy is dead” cry so many advocates.

Yet because out of fear of offending any such advocates (whether they’re in the telemarketing lists or among blog subscribers), many companies undermine their lead generation efforts.

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Social Media and Sales Leads – Are they Both Subjective?


It’s easy to think that sales leads are subjective. More specifically, plenty of organizations have marketers and salespeople constantly go back and forth on defining leads that actually produce sales.

What about social media, though? It’s not news that critics love to decry the medium for actually destroying social skills. But from that debate, you can only ask: What defines as social?

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Using Outbound to Amp Up Social Lead Generation


Old and costly they may be, plenty of creative professionals still list outbound marketing as part of their strategies (despite the increasing doubt on their effectiveness).

Marketers have always been speculating if this age of digital and social media has whether or not spelled the end of outbound marketing. But despite these rumors, there are those who still say such speculation is largely overrated and that businesses shouldn’t be so quick to retire their outbound marketing resources.

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