Content Marketing Tips – Where Shakespeare Doesn’t Apply


Shakespeare is a very iconic historical character due to his famous literary works that are still celebrated today. Known as one of the most greatest and influential poets in history, you can’t have National Poetry Month without hearing at least one mention of him.

William Shakespeare’s impact on language and communication extends from theatre and literature to present-day films and everyday conversation. Tag lines like “Fight fire with fire” (King John) and “a wild goose chase” (Romeo and Juliet) are attributed to him.

Yet despite the fame, is he a role model for content marketers everywhere? One would think so given that creativity plays a vital role in engaging content. However, the quality of Shakespearean work and that of good marketing can have varying standards:

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Take-Home Marketing Content – Good or Bad?


Plenty of workaholics bring along their jobs back home. It’s not exactly a habit that’s going away any time soon. Besides, for marketers at least, it’s definitely a fun way to advertise what you do and getting them to relate.

But while it can potentially improve a company’s overall progress, there’s a reason why psychiatrists and researchers advise against it.

This can be a problem when even your marketing strategies depend on other professionals downloading your material way beyond office hours. Can you justify this without necessarily adding to the workaholic side effects?

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The Many Dead Ends of B2B Marketing


“SEO is dead.”

“Telemarketing is dead.”

“Email is dead.”

“Direct marketing is dead.”

It sounds like a lot’s been ‘dead’ in the past few years.

Some marketers attribute this to changing customer behavior. Others think that advancing tech has killed several of these at once. Meanwhile there are those who just like to compare expenses and turn into an ROI debate.

And yet, one truth remains alive amidst all this supposed ‘death’:

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How Close Are SEO Marketers to the Essence of Search?


Today’s search technology has radically transformed the way information is looked up. Whether its news, articles, or blogs, mankind’s very quest for answers has evolved.

And even now, new features and security measures are still being introduced to browsers and search engines for analysis, distribution, and all for the purpose of delivering the correct content users want to see. But despite all those advanced algorithms, the finer essence of a search continues to escape SEO marketers and junkies. There are just so many ways that users control their own search but so little SEO info on those diverse controls.

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3 Signs That Your SEO Content Talks Like A Turkey


When it comes to being a symbol, turkeys tend to represent fertility and abundance. But then again, that’s really more to do with the fact that folks will be eating one this coming Thanksgiving.

It takes a whole new meaning when you call someone a turkey. (And you’ve got to admit, it’s not exactly the brightest bird in the animal kingdom.) So when you put that label on a piece of online marketing content, how worse could it be? Better question: What are the signs?

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Diagon Alley: What Your Targeted SEO Strategy Should Look Like


Harry Potter’s Diagon Alley has one very important lesson to teach us about SEO: it pays to keep your site visible only to members of your target audience as much as possible. Yes, this approach can significantly reduce the number of visitors your site receives but, if done right, targeted search can vastly improve your site’s potential as a marketing and sales tool. Here’s why and how.

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Website Marketing Mistakes of Healthcare.gov


People think that web design and website marketing are two different things. There’s a misconception here. It presupposes that while web design doesn’t have to be about selling something, website marketing is somehow free from its rules.

In reality, it makes all the difference and recently, no site gives a better example than Healthcare.gov.

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3 Essential SEO Lessons Hauled In from the ‘Deep Web’


(Disclaimer: These are all 100% white-hat ideas.)

 

If Google succeeds at becoming the ‘third half of your brain’, then it’s probably going to be pretty empty. You see, despite our utter dependence on the almighty search engines, Google and the rest of the gang merely scratch the surface of the Web — literally. Right now, search engine crawlers are only able to access and index less than 10% of the world’s half-a-trillion public web pages. The remaining 90% belong to a place called the Deep Web’.

 

As it turns out, the way pages and information are organized and made available on the Deep Web has a lot to teach us about optimizing our sites here on the surface. So, let’s take a deep dive and see what we can learn.

 

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