For Lead Generators, Big Numbers and Big Buttons Don’t Always Impress


Marketing is about perspective. The moment that lead generators forget about that, they risk pleasing only one segment of their prospect organization but earn the contempt/fear/distrust/bad vibes of the rest.

Obviously, that’s a recipe for a conflicted buyer decision followed by lots of friction and eventually the sort of customer dissatisfaction that you only get when you failed to get a complete buy-in.

What’s the most common way to make this mistake though? It’s assuming that big numbers and big buttons always impress.

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