Why Variety in B2B Marketing Doesn’t Always Mean Viral


From the consumer to the CEO, variety is a natural part of business. Both B2B and B2C products come in different stripes to suit either people’s preferences or certain situations they experience everyday. What’s more, innovations and new technologies only add to the selection.

Naturally, these varieties have in impact in the B2B Marketing department. Different strategies sprout up in response to a new type of business-customer situation and create new tools for the job. A recent example is the way social media marketing helps content goes viral; quickly spreading it even beyond digital.

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Why Obamacare Girl Disappeared


There’s been a little buzz about a sudden change to the Obamacare website (formally known as Healthcare.gov). Before, visitors to the website were greeted with the face of a smiling young lady.

Today, after the publicized disasters on the site’s functionality, the girl’s face is no longer there. What replaced her were four icons representing the different ways one could get coverage under the new Affordable Care Act.

This move didn’t go unnoticed (as evidenced by this Buzzfeed article) and many are still speculating as to what provoked the change (other than perhaps the site’s terrible performance during its rollout).

Make no mistake. This isn’t about whether Obamacare sucks or if Republicans should be blamed for the site crashes. This is simply about one more possible reason for Obamacare Girl’s sudden ‘disappearance.’

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Marketing – Face It. It’s Everywhere.


No matter how innovative you want this age to be, marketing is everywhere and it’s something you can never truly outmode. If you’re new to business, it sounds hip and alternative to think your product is truly great because it seems to ‘sell itself.’

At this risk of quoting one of fantasy’s much-despised characters: “This is a lie.”

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Website Marketing Mistakes of Healthcare.gov


People think that web design and website marketing are two different things. There’s a misconception here. It presupposes that while web design doesn’t have to be about selling something, website marketing is somehow free from its rules.

In reality, it makes all the difference and recently, no site gives a better example than Healthcare.gov.

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Basic Techniques for Managing Your B2B Contact Lists


One of the many requirements in B2B lead generation is to have a manageable and stable contact list. These lists are used by your company’s teams to see if there are any possible clients they need to contact. (They can contain information like their name, address, affiliates, annual revenue, number of employees and other important data.)

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B2B Marketing Can’t Change What’s Legal


The practice of trading goods has been around for centuries. Historically, the most well-known and influential trade route is the Silk Road or Silk Route. This was the structures of trade and cultural transmission routes that were central to cultural interface throughout regions of Asia. It continentally linked the West and East as Chinese traders and merchants traveled it to the Mediterranean Sea during various periods of time.

And its name lives up to this day… albeit in a different route and in a darker shade too.

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B2B Marketing Tips – Communicating with Ghost Leads


Most often, people presume the horror monsters that do the dirtiest kills are zombies, vampires, or serial killers like Leatherface. However, when it comes to ghosts, movies like Thir13en Ghosts, The Grudge and, quite recently, Insidious 2 still do a really good job of showing how murderous they can be.

Despite that though, there are some things about them that you shouldn’t forget. And on that note, these same things shouldn’t be forgotten when you’re trying to recover lost/dead leads.

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