B2B Marketing Tips – On Rebooting/Retconning Your Message


The movie industry’s recent habit of reboots, remakes, and retcons isn’t entirely surprising. If you haven’t noticed, areas tied to comic book giants are more prone to this as well as old but still successful franchises like Godzilla.

It’s only natural actually. After all, touched or untouched, these franchises make a lot of money by themselves. They’re ties to the past also make it easier to pass on its messages. And in B2B marketing, keeping a message fresh for a long time will be key to making sure business lives on in the same way. So what are the key techniques?


B2B Lead Generation Tips – Don’t Be a Helicopter Mom


With all due respect to Mother’s Day, not everyone likes helicopter moms. Hovering over you wherever you go, always you watching you, and asking questions that don’t need asking? Those are major marketing mistakes companies make in B2B lead generation campaigns.

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B2B Marketing Tips – The Art of Giving Explanations


In B2B marketing, there will be many times where you’ll have to explain the more technical aspects of your products and services. It ensures customer satisfaction and keeps you from being accused of pulling the wool over people’s eyes.

However, sometimes it feels like explaining things can be as much a difficult art form as marketing itself. What are the rules exactly?


B2B Telemarketing Tips – Get Straight to the Point In 3 Different Ways


With different personalities come different styles of communicating. Don’t go assuming that everyone else receives information in the exact same way that you do. There are times when they’ll find you interesting to listen to while others could find you boring. This is important when you’re mastering the art of getting straight to the point.

People who communicate internationally (like those in B2B telemarketing) know this far too well. In some offices, people would want to hear the last line first, and get impatient with the details or small talk. But in others, many would take offense if you walked into their office on a Monday morning and began discussing the status of a project instead of politely asking how they’ve been. Some people respond best to a fast pace of speech, while others are overwhelmed by it.

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Content Marketing Tips – Where Shakespeare Doesn’t Apply


Shakespeare is a very iconic historical character due to his famous literary works that are still celebrated today. Known as one of the most greatest and influential poets in history, you can’t have National Poetry Month without hearing at least one mention of him.

William Shakespeare’s impact on language and communication extends from theatre and literature to present-day films and everyday conversation. Tag lines like “Fight fire with fire” (King John) and “a wild goose chase” (Romeo and Juliet) are attributed to him.

Yet despite the fame, is he a role model for content marketers everywhere? One would think so given that creativity plays a vital role in engaging content. However, the quality of Shakespearean work and that of good marketing can have varying standards:

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Defining the Content in Content Marketing


Whether you know it or not, your business is already using content marketing as part of the overall marketing strategy. It’s arguably the most critical piece of any inbound marketing strategy.

But how exactly do you define it? Is it blogging? Is it PR? Will this even include the content of your telemarketing scripts or email templates?

Let’s start with a general definition. Content marketing is really about providing valuable information or creative content to current and potential customers for the purpose of:

  • Building trust
  • Brand awareness
  • Positive sentiment

A successful content marketing campaign presents you as one trusted expert in your field. In turn, this makes it easier to maintain a long-term business relationship by holding your focus on it instead of just winning your daily sales quota.

Strategies in this type of marketing analyze the different ways content is found across the buyer’s journey, the customer lifecycle, and other different customer experiences and touchpoints. It also looks for means of integrating it with other (bigger) marketing strategies.

But despite the many ones you’re likely to find, they have the three objectives in common. That way, no no matter how many different forms that marketing content takes, you can keep it consistent.

  • Knowing your Buyer’s Preferences – Buyer personas have an impact on content marketing just as any other. In fact, content marketing only makes them more dynamic. You will always want to know what kind of buyer would buy what kind of product. This leads to understanding the different kinds of people who prefer different kinds of content (and in different kinds of channels).
  • Using Goals to Define ‘Better Content’ – Are you trying to build traffic? Improve conversion? Many people don’t know just how much of their marketing is using the content you create. That’s why you should try aligning their goals along with yours.
  • Adapt to Industry Changes – When an industry changes, so do the buyers it caters too. Look at how B2B marketing itself has changed because of the new trends in content marketing. Thanks to birth of search engines and social media, they have again redefined content’s role. It’s the same when you learn of other changes in your industry and need to inform the target market about these changes.

You may not even need to immerse yourself completely to understand content’s vital role. You just need to recognize what that role is. Don’t worry about giving a bigger slice of your budget for an exclusive content marketing campaign. Content itself can just ties with your other marketing goals without too much of a demand on your investment.


Online Marketing Tips – Defense Tactics from Real Life Hacks


The internet is like the ocean: it seems so open, so free. It feels a place where you can put up whatever digital property you want. But because you are free you also have the temptation to mess with what’s already there. Scariest part is you’re not the only one and not all resist temptation.

You find no better example than in hackers.

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Turn Email Marketing into a Comedy Act (and Why)


Everybody loves a good joke or two. Research suggests that people love it more when you have a good sense of humor. Who doesn’t? It’s a good way to present yourself as creative, optimistic, and most of all, human.

Hence, it’s easy to see why readers would go for email copy that comes off as clownish but still drives a point compared to flat and mechanical tones that are detached from their business experience.

However, a joke only works best with the people who can understand the sense placed into it. How do you that given the text restrictions of email? These tips will show you:

  • The Subject Line is Your Opening Act – No one’s denying it. The worse copies are unimpressive. They have that “feel-free-to-ignore” look (even when the subject seems pretty important). Instead, use creativity to throw in a few ridiculous subject lines that will provoke prospects to read on.
  • From Header to Delivery – Don’t just stop at that click. Keep drawing them in! Use eye-catching images, graphics, or even videos! Its important keep readers thinking, “Huh?! What the heck is this? Who sent it?” Your introductions should make sure that the people keep reading. It ties together your subject line with the rest of the copy. A good joke matches its reference to be funny so make sure to make it as relevant as possible.
  • Call-to-Action as the Punchline – Your ending act will be what makes it sound human. Add some intended bloopers or comedic punchlines in that simple, clear call to action that leads to a click. Limit your clickable items in the email as much as possible with demos, forms, or any other simple action that they can just take.

It’s already spring so it make sense to freshen up your marketing strategies and try something new. For email marketing, bringing in an early April Fool’s can be a good start. Remember, the bottom line to using humor properly, being creative, and showing your human side, is to be different from the generic copy. Shock them with an unconventional subject line and then keep them laughing till they click!


Spring Cleaning Your B2B Marketing Strategies


With spring comes spring cleaning. And it’s not just the home and office that needs cleaning out, the same applies to your current B2B marketing strategies.

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B2B Lead Management Tips – It’s Better to Stop than to Slow Down


Marketing can be just like a regular computer and your contact database is a part of it. And like any computer, it’s not cool when the whole thing starts to lag. Forcing your campaign to work with a glitchy database is only going to slow it down as it mixes in successful leads with bounce backs, wrong numbers, and all other kinds of dead-end errors.

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