WELCOME TO THE REAL WORLD
When we toss our academic cap in the air and cry for a minute or two. It means that we graduated in our chosen course and university. But it doesn’t stop there; our life isn’t over just because we finish college. We may graduate with honors or recognition but once we left that ceremony hall, we are entering the real world.
Let’s say that you’ll be taking an appointment call that you’ve been waiting for. Thinking that it’s a sure win means your arrogance gets the best of you and when you’ve pick up the phone and starts with the appointment. Your mind began to wonder, ‘it’s quiet, why is that’ now you found yourself alone in a dark room looking for a way out but you’ve found none. This imaginary view will just take place within seconds in your mind.
Appointments are crucial in businesses; it requires us to set an appointment for our sales rep to take over to close the deal. Sounds easy right? But it’s not, the mere fact that appointment setting is right before the deal is what makes appointment setters nervous and scared. Even if you have a script, you will never know what the possible client will say or ask.
Ever get that time when your B2B sales funnel seems to be moving in slow motion that it’s starting to be alarming? Yup, it’s scary as it sounds. Then again, this instance could be all too familiar to you as it can be an event that has occurred not only once.
Getting leads is hard, so hard that it will make you beg for a lead, but what’s more scary is getting none. That’s what scares Companies that are in marketing business. But have you ever thought why is it so hard for lead generator to get a lead? Well the answer is simple.
Nobody goes into business long enough without acknowledging the reality of risk. Whether it’s investment, B2B buying, or hiring, every action (and more) has this element of uncertainty, a chance of going off-course.
Although, there are can also be far too many different approaches to this reality. For lead generators, understanding this is important because you want your prospect to experience the feeling of guaranteed safety that makes it easier to win sales.
The only way you can figure this out is by creating buyer personas.
Take a minute to read the title again. What’s your general reaction? Is it the adage, “You can’t please everyone.” or are you actually nodding your head, confident that you can?
Either way, it pays to actually think a little deeper about what it means for lead generators to please everyone. Because when you do, you might realize that the number of people you’re trying to please could exceed beyond both your prospects and your sales reps combined.
Latest talks of opening diplomatic relations between Cuba and the United States could create new opportunities for certain industries. When you think about it though, B2B marketers don’t necessarily have to create world peace just to see how building bridges can also grant them their own opportunities.
If your answer is yes, please don’t blame your lead generator for problems like low revenue or poor sales. They’re not responsible for the failure of your organization.
Why is that? Aren’t sales leads the only way you’re ever going to create sales opportunities? Isn’t the quality of your leads important to the success of sales?
Yes, they’re important and yes, they’re a key component.
The problem is that they’re not just the only component!
Outsourcing is often touted as not just cost efficient but also a convenient means to increase the reach of your lead generation strategies. All without the heavy expenses of hiring your own marketing teams all the time.
Though no matter how you expand, is lead generation the only process that needs to grow? You could get a campaign that reaches out to hundreds of prospects. But when those prospects show up, how prepared are you to qualify them and arrange meetings with sales? What if you’re only as few as five people on a sales team?