Getting A Point From Polls

Be it Facebook, LinkedIn or even just a niche forum, polls are a popular tool for understanding your target market. One convenient way B2B marketers employ them is by tying them to events or seasons. It can be something light and general (e.g. workplace pet peeves, Christmas bonuses) or something that could spark a lengthy discussion (e.g. urgent news, political developments, state of the economy).

Continue reading