The movie industry’s recent habit of reboots, remakes, and retcons isn’t entirely surprising. If you haven’t noticed, areas tied to comic book giants are more prone to this as well as old but still successful franchises like Godzilla.
It’s only natural actually. After all, touched or untouched, these franchises make a lot of money by themselves. They’re ties to the past also make it easier to pass on its messages. And in B2B marketing, keeping a message fresh for a long time will be key to making sure business lives on in the same way. So what are the key techniques?