B2B Marketing Tips – Be the St. Nick of Freebies


Everyone who tells stories about Santa will always tell you that it’s not just about the gifts he leaves under the tree. It’s about how Santa is all about unconditional giving.

And in B2B marketing, this little Yuletide lesson finds its way in the form of freebie marketing. Like Santa, the ideal is less focus on the sale and more on giving to the customer, even thanking them for their continued patronage/partnership.

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