Love Them. Hate Them. Parodies Can Improve B2B Marketing


A company‚Äôs logo is a fundamental part of every brand. It represents their identity and makes them instantly recognizable. Most corporations spend millions tinkering with their logos, trying to figure out what will stick in the minds of customers. When a customer views one, it triggers all sorts of thoughts and emotions making some of them unforgettable. Unfortunately for brands, those aren’t always positive.

Parodies change and poke fun of what the original brand represented (and not always with explicit permission). How they do it though can be just the kind of positive/negative feedback you need in your B2B marketing campaign.

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