Is the Cost of Creativity High in B2B Marketing?


It’s said there are only a few ways for a poet to make money. Promoting one’s own work can be hard and harder still given the fickle nature of publishing companies.

But in B2B marketing, the field of content creation is beginning to raise its difficulty to that level. Providing quality content requires both creativity and relevance from writers.  You don’t even need to apply actual poetry. It’s enough to know those two elements determine how efficient your content is at making promising leads out of a target audience.

Then again, you might think a poet’s price is exactly the number you need to measure the cost of creativity.

Continue reading