You’ve probably seen the cliché a couple times. A certain group of celebs or major players receive a mysterious invitation to participate in an event. Normally, this would be a set up for some horror or mystery book but in real life, this little trope can useful in event marketing.
Harry Potter’s Diagon Alley has one very important lesson to teach us about SEO: it pays to keep your site visible only to members of your target audience as much as possible. Yes, this approach can significantly reduce the number of visitors your site receives but, if done right, targeted search can vastly improve your site’s potential as a marketing and sales tool. Here’s why and how.