Take-Home Marketing Content – Good or Bad?


Plenty of workaholics bring along their jobs back home. It’s not exactly a habit that’s going away any time soon. Besides, for marketers at least, it’s definitely a fun way to advertise what you do and getting them to relate.

But while it can potentially improve a company’s overall progress, there’s a reason why psychiatrists and researchers advise against it.

This can be a problem when even your marketing strategies depend on other professionals downloading your material way beyond office hours. Can you justify this without necessarily adding to the workaholic side effects?

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Event Marketing Tips – Rules from “Secret” Gatherings


You’ve probably seen the cliché a couple times. A certain group of celebs or major players receive a mysterious invitation to participate in an event. Normally, this would be a set up for some horror or mystery book but in real life, this little trope can useful in event marketing.

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B2B Marketing Tips – Communicating with Ghost Leads


Most often, people presume the horror monsters that do the dirtiest kills are zombies, vampires, or serial killers like Leatherface. However, when it comes to ghosts, movies like Thir13en Ghosts, The Grudge and, quite recently, Insidious 2 still do a really good job of showing how murderous they can be.

Despite that though, there are some things about them that you shouldn’t forget. And on that note, these same things shouldn’t be forgotten when you’re trying to recover lost/dead leads.

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