This is my favorite time of year to take in more software leads and propagate the marketing umbrella. This is the season of the customer and by that it means we have to be aggressive when it comes to our marketing efforts. The process of preparing the community for Oracle leads Retail Industry Connect, an exclusive retail executive event that will be hosted on April 11-13, 2016 in Orlando, Florida is nearly an exclusive target by B2B marketers. The privilege of talking to customers nearly every day about their experience with Oracle leads Retail and I learn something new about that. The people I work with are the reason I love my job in Oracle Leads.
Let’s say that your lead generation campaign isn’t quite working out. Why? Because if we don’t, how else can we able to tell you what’s ruining your campaign. So lets us pretend that your business isn’t working out the way you wanted it to be.
Have you thought of anything that might be the cause of it? No? Or Yes? Well, I’ll let you reveal some of those things that can ruin your lead generation campaign.
We all know the saying “Being confident is being you” or it is just my saying? Man talk about embarrassment. Anyways despite that I’m the only one, whose thinking like this let me explain why. We live in a world where we are being judge, and we all know that one person who always judge and judge and it’s really annoying.
Can a lead be predicted with the help of a calm mind and body?
Marketing is about perspective. The moment that lead generators forget about that, they risk pleasing only one segment of their prospect organization but earn the contempt/fear/distrust/bad vibes of the rest.
Obviously, that’s a recipe for a conflicted buyer decision followed by lots of friction and eventually the sort of customer dissatisfaction that you only get when you failed to get a complete buy-in.
What’s the most common way to make this mistake though? It’s assuming that big numbers and big buttons always impress.
If your answer is yes, please don’t blame your lead generator for problems like low revenue or poor sales. They’re not responsible for the failure of your organization.
Why is that? Aren’t sales leads the only way you’re ever going to create sales opportunities? Isn’t the quality of your leads important to the success of sales?
Yes, they’re important and yes, they’re a key component.
The problem is that they’re not just the only component!
Outsourcing is often touted as not just cost efficient but also a convenient means to increase the reach of your lead generation strategies. All without the heavy expenses of hiring your own marketing teams all the time.
Though no matter how you expand, is lead generation the only process that needs to grow? You could get a campaign that reaches out to hundreds of prospects. But when those prospects show up, how prepared are you to qualify them and arrange meetings with sales? What if you’re only as few as five people on a sales team?
Sometimes a company’s greatest strength is brought out only after certain conditions are met. Sometimes these conditions can have steep costs (e.g. long integration time, expensive consulting etc) and other times, they can really be taxing (e.g. thriving under pressure, tight budgets etc). How can your B2B marketing strategy pitch these conditions without causing more than a few prospects to step back?
With all this talk of big data, bigger CRM, and cross-channel automation, you’d think that everyone in the world of B2B marketing and sales is going to look like they work on a S.H.I.E.L.D. helicarrier.
But in truth? In spite of all the tracking, sophisticated security, and big-time data crunching, sometimes it’s still better to go manual when you’re looking for sales leads.
Ever been in a situation where you had to make up the rules of something as you go along? You might’ve done it during a long road trip or when trying to past the time. However, the longer version of that actually happens during your lead generation campaign.
For example, say you’re using a mix of content and event marketing to drive prospects into your lead generation process. You present a new technology or practice that’s been shaping up the office world lately. (It could be a new HR system, EMR integration, or even just a new style of organizational structure.) However, you’re also well aware of some of the problems people run into when implementing it and thus make suggestions on how to avoid them.
Sound familiar? You’re already making rules!