No Sales Lead Generation Strategy Works With An Identity Crisis


How often do you read about the importance of targeting in lead generation campaigns? Always right? Now, compare that to how many times you’ve been told to know who you are.

If you’re scratching your head right now, you should know that no lead generation strategy is going to work if your organization’s suffering from an identity crisis.

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Why Misleading Prospects can be the Downfall of Lead Generation Services


Because of steep competition, lead generation services companies come up with all sorts of tactics to generate leads and make sales conversions. Some of their schemes work and prove to be very beneficial for both parties. There are times however, when the pressure is too much and you’re tempted to try almost anything just to get a lead, even if that means putting deception into play. Don’t. It will only cause more harm than good. Here’s why.

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