How Independence Day Teaches B2B Marketers to Go Global


For the internet, Independence Day can mean one or two things. You had the regular 4th of July but you also have the 1996 movie of the same name. And with constant rumors of a sequel, it’s not a film that’s easy to forget.

Yet, that’s exactly why both the film’s legacy and message applies to global B2B marketing and outsourcing.

Continue reading