Is the Cost of Creativity High in B2B Marketing?


It’s said there are only a few ways for a poet to make money. Promoting one’s own work can be hard and harder still given the fickle nature of publishing companies.

But in B2B marketing, the field of content creation is beginning to raise its difficulty to that level. Providing quality content requires both creativity and relevance from writers.  You don’t even need to apply actual poetry. It’s enough to know those two elements determine how efficient your content is at making promising leads out of a target audience.

Then again, you might think a poet’s price is exactly the number you need to measure the cost of creativity.

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Content Marketing Tips – The Character of a Thought Leader


One of the must-dos of inbound marketing is being a thought leader. Put in a simpler way, you have to be the guy who everyone goes to even before the Google.

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