B2B Marketers Should Know That Corporate Gags Can Get Real


If you thought that linking brain damage and football was just a jive at jocks, you wouldn’t be the first. (Bonus if you were the kind they’d stuff in a locker.)

But what you may not know is that this little gag could actually be true. If this shocks you, you have now just learned what it feels like when the gags and tropes of fiction become all too real.

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Turn Email Marketing into a Comedy Act (and Why)


Everybody loves a good joke or two. Research suggests that people love it more when you have a good sense of humor. Who doesn’t? It’s a good way to present yourself as creative, optimistic, and most of all, human.

Hence, it’s easy to see why readers would go for email copy that comes off as clownish but still drives a point compared to flat and mechanical tones that are detached from their business experience.

However, a joke only works best with the people who can understand the sense placed into it. How do you that given the text restrictions of email? These tips will show you:

  • The Subject Line is Your Opening Act – No one’s denying it. The worse copies are unimpressive. They have that “feel-free-to-ignore” look (even when the subject seems pretty important). Instead, use creativity to throw in a few ridiculous subject lines that will provoke prospects to read on.
  • From Header to Delivery – Don’t just stop at that click. Keep drawing them in! Use eye-catching images, graphics, or even videos! Its important keep readers thinking, “Huh?! What the heck is this? Who sent it?” Your introductions should make sure that the people keep reading. It ties together your subject line with the rest of the copy. A good joke matches its reference to be funny so make sure to make it as relevant as possible.
  • Call-to-Action as the Punchline – Your ending act will be what makes it sound human. Add some intended bloopers or comedic punchlines in that simple, clear call to action that leads to a click. Limit your clickable items in the email as much as possible with demos, forms, or any other simple action that they can just take.

It’s already spring so it make sense to freshen up your marketing strategies and try something new. For email marketing, bringing in an early April Fool’s can be a good start. Remember, the bottom line to using humor properly, being creative, and showing your human side, is to be different from the generic copy. Shock them with an unconventional subject line and then keep them laughing till they click!