Trick or Treat Marketing in Healthcare


It’s the tradition of the young (and the young at heart) every Halloween. It’s quite a treat to have a great bag of full of candies just for dressing up and going door-to-door for them. The costumes range from typical ghosts and ghouls to pop fiction characters like superheroes and hobbits.

But how do you apply the concept of trick-or-treating to marketing in healthcare? Easy. The households are the customers and clients while marketers are the trick-or-treaters. Meanwhile candies and chocolates represent the sales that marketers help generate depending on how good the costumes are. After all, there’s plenty room for art in advertising and promoting your business too.

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