Are Sales Leads JUST a Key Component?


If your answer is yes, please don’t blame your lead generator for problems like low revenue or poor sales. They’re not responsible for the failure of your organization.

Why is that? Aren’t sales leads the only way you’re ever going to create sales opportunities? Isn’t the quality of your leads important to the success of sales?

Yes, they’re important and yes, they’re a key component.

The problem is that they’re not just the only component!

Continue reading


B2B Marketers and the Rule of the Food Chain


Like many apex predators, great white sharks are the top of the food chain. They feared by many and threatened only by few. Too many people have already drawn parallels between this and the business world.

But you know what? There’s never really focus on that special ‘few’ until you see the real picture. Among a shark’s many threats, mankind has proven to be the one that can really wipe the species out. Environmental concerns aside, B2B marketers that use a similar concept will find that even the biggest giants have a glaring weakness that make them prone to a specialist.

Continue reading


Content Marketing Tips – Where Shakespeare Doesn’t Apply


Shakespeare is a very iconic historical character due to his famous literary works that are still celebrated today. Known as one of the most greatest and influential poets in history, you can’t have National Poetry Month without hearing at least one mention of him.

William Shakespeare’s impact on language and communication extends from theatre and literature to present-day films and everyday conversation. Tag lines like “Fight fire with fire” (King John) and “a wild goose chase” (Romeo and Juliet) are attributed to him.

Yet despite the fame, is he a role model for content marketers everywhere? One would think so given that creativity plays a vital role in engaging content. However, the quality of Shakespearean work and that of good marketing can have varying standards:

Continue reading