Father’s Day is a tradition. And like the day itself, many Dads aspire to pass something on to their children. That includes their own business.
Speaking of which though, how can the idea of passing something down impact your B2B lead generation strategy? This usually implies an image of longevity, meaning yours is a company that’s been around since the time of its founder. How did other old brands maintain themselves as their figurative torch passed down generation after generation?