How Marvel Movies Demonstrate Ideal B2B Marketing Messages


With last week’s release of The Winter Soldier, fans and moviegoers are still talking about how the adaptation paid off despite the political messages clearly injected throughout the film.

Marketer’s can learn a lot about how Marvel’s recent movie just flawlessly throws in the politics without the immediate backlash political messages usually entail. The themes were set to be a political thriller in that very sense. The film bore clear influences from recent events like Edward Snowden exposing the NSA’s recent actions. How can marketers do the same? Inject a message that would normally raise the guard of an audience?

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Taking B2B Marketing Back to Its Roots


It’s not news that today’s B2B marketing has been defined by digital technology. However, the impact hasn’t all been positive.

And given that its spring time, its themes of nature and fresh starts really contrasts with the heavy overdose that tech puts on, marketing included. Sometimes the cost of digital comes in different forms instead of just your marketing dollars.

When such costs arise, why not go back to your roots and give older forms of marketing a try?

Print and Direct Mail

It’s true that brochures, leaflets, coupons and other print-based mediums now point to websites and email ads. That doesn’t mean that a physical letter shouldn’t serve as a visible reminder of your business. A website can be forgotten and erased at the click of a mouse. That’s not the case of having your brochure still on their desk. And if it’s well targeted, it can be harder to throw out when it addresses a prospect’s particular need.

Promotional Freebies

Whether it’s a pen with a contact number or a paper weight with your business logo, promotional products keep your business at the forefront of a decision maker’s minds. Select objects that can be useful in their work environment and never underestimate how the most innocent reminder can trigger a buying action.

Business Cards

Business cards work well in two ways. They can either provide you with a prospect’s contact information or connect you with someone who can help your business in another way.

You can say that the business card is really symbol of connections way before LinkedIn was even invented. A single one can connect you to a provider of much needed services but they in turn could connect you to more clients!

Promotional Events

It can be as small as a community fair to a major exhibitions. Advertising your participation in these events always gets you more exposure. They’re also good places to include in your own business promos, hand out discounts, and share about your business to live attendees.

Alone, digital marketing tools can still be limited in reach, regardless of popularity. Therefore a dependence on them can be unhealthy. Get back to your roots some time and give traditional marketing a try.


Turn Email Marketing into a Comedy Act (and Why)


Everybody loves a good joke or two. Research suggests that people love it more when you have a good sense of humor. Who doesn’t? It’s a good way to present yourself as creative, optimistic, and most of all, human.

Hence, it’s easy to see why readers would go for email copy that comes off as clownish but still drives a point compared to flat and mechanical tones that are detached from their business experience.

However, a joke only works best with the people who can understand the sense placed into it. How do you that given the text restrictions of email? These tips will show you:

  • The Subject Line is Your Opening Act – No one’s denying it. The worse copies are unimpressive. They have that “feel-free-to-ignore” look (even when the subject seems pretty important). Instead, use creativity to throw in a few ridiculous subject lines that will provoke prospects to read on.
  • From Header to Delivery – Don’t just stop at that click. Keep drawing them in! Use eye-catching images, graphics, or even videos! Its important keep readers thinking, “Huh?! What the heck is this? Who sent it?” Your introductions should make sure that the people keep reading. It ties together your subject line with the rest of the copy. A good joke matches its reference to be funny so make sure to make it as relevant as possible.
  • Call-to-Action as the Punchline – Your ending act will be what makes it sound human. Add some intended bloopers or comedic punchlines in that simple, clear call to action that leads to a click. Limit your clickable items in the email as much as possible with demos, forms, or any other simple action that they can just take.

It’s already spring so it make sense to freshen up your marketing strategies and try something new. For email marketing, bringing in an early April Fool’s can be a good start. Remember, the bottom line to using humor properly, being creative, and showing your human side, is to be different from the generic copy. Shock them with an unconventional subject line and then keep them laughing till they click!


For Event Marketers, Stars Can Be Black Holes


When people pick celebrity endorsers, they think they just need to pick the brightest star on the sky. Perhaps it’s because so many big-name brands get big-name celebrities in their ads.

What you’re forgetting is that even the brightest stars can turn into black holes where not even light can escape.

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Event Marketing Tips – Rules from “Secret” Gatherings


You’ve probably seen the cliché a couple times. A certain group of celebs or major players receive a mysterious invitation to participate in an event. Normally, this would be a set up for some horror or mystery book but in real life, this little trope can useful in event marketing.

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Marketing – Face It. It’s Everywhere.


No matter how innovative you want this age to be, marketing is everywhere and it’s something you can never truly outmode. If you’re new to business, it sounds hip and alternative to think your product is truly great because it seems to ‘sell itself.’

At this risk of quoting one of fantasy’s much-despised characters: “This is a lie.”

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A Simple Starter’s Guide to Event Marketing


Event marketing is both the process and the development of a presentation for promoting products, services, organizations. You can stage the events online or offline with plenty options on hosting, sponsorship and participation.

It’s the type of marketing that allows you to directly interact with your customers and create a memorable impact. Using speeches, promotional displays, and product sampling can potentially create more appeal compared to plain literature or other less animated mediums.

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