Ours is the age high tech information. However, this has plenty people fearing for the future of humanity. As of 2013, today’s average attention span has shrunk down to eight seconds. You can already hear it now. “Nobody reads anymore.” “Kids don’t appreciate fine attention to detail.” “Technology makes us dumb.”
This may sound sagely at first but you shouldn’t adopt this sort of thinking for your email marketing campaign. Why? It’s because it’s an excuse. This makes it easy to shift the blame of bad marketing to something you think is beyond your control.
Yet, by thinking this way you are making prospects and customers the real victim.