Taking B2B Marketing Back to Its Roots


It’s not news that today’s B2B marketing has been defined by digital technology. However, the impact hasn’t all been positive.

And given that its spring time, its themes of nature and fresh starts really contrasts with the heavy overdose that tech puts on, marketing included. Sometimes the cost of digital comes in different forms instead of just your marketing dollars.

When such costs arise, why not go back to your roots and give older forms of marketing a try?

Print and Direct Mail

It’s true that brochures, leaflets, coupons and other print-based mediums now point to websites and email ads. That doesn’t mean that a physical letter shouldn’t serve as a visible reminder of your business. A website can be forgotten and erased at the click of a mouse. That’s not the case of having your brochure still on their desk. And if it’s well targeted, it can be harder to throw out when it addresses a prospect’s particular need.

Promotional Freebies

Whether it’s a pen with a contact number or a paper weight with your business logo, promotional products keep your business at the forefront of a decision maker’s minds. Select objects that can be useful in their work environment and never underestimate how the most innocent reminder can trigger a buying action.

Business Cards

Business cards work well in two ways. They can either provide you with a prospect’s contact information or connect you with someone who can help your business in another way.

You can say that the business card is really symbol of connections way before LinkedIn was even invented. A single one can connect you to a provider of much needed services but they in turn could connect you to more clients!

Promotional Events

It can be as small as a community fair to a major exhibitions. Advertising your participation in these events always gets you more exposure. They’re also good places to include in your own business promos, hand out discounts, and share about your business to live attendees.

Alone, digital marketing tools can still be limited in reach, regardless of popularity. Therefore a dependence on them can be unhealthy. Get back to your roots some time and give traditional marketing a try.