LinkedIn is a great tool for social networking. What makes it different from other social network sites is the Companies Page. Given that Facebook and other social networking sites also have them, LinkedIn is different because of the professionals and other business related parties making up the audience. Its Company Pages clearly have a B2B-oriented feel to them that’s still hard to find in other mainstream social networking sites.
But what a Linked Company Page truly offers are the neat additional features. The use of slideshow images to bring more attention to your top headlines, video clips to support and promote your products and detailed statistical reading of your posts or page itself to understand your audience more. You can use these new features to give your pages the interactive and professional look you always wanted in a B2B profile.