New B2B Lead Generation Campaigns Respond to New Demands


Science fiction has a sweet record when it comes to predicting the future. Take the idea of robots taking the helm of basic human duties for example. It’s an idea that’s not too far from what was seen on the CES Robotics show. The weirdness of it all didn’t take away the fact that these new technologies could prove useful. It’s a common prediction that robots may one day be the ones taking over tasks that are too dangerous for humans.

 

Setting that aside though, being a B2B marketer does not exempt you from bracing for the same future. With industries like robotics constantly making breakthroughs, lead generation campaigns will have new demands and new markets to target. Today even marketing communications are already influenced by the internet and new technology.

 


For Event Marketers, Stars Can Be Black Holes


When people pick celebrity endorsers, they think they just need to pick the brightest star on the sky. Perhaps it’s because so many big-name brands get big-name celebrities in their ads.

What you’re forgetting is that even the brightest stars can turn into black holes where not even light can escape.

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