When people pick celebrity endorsers, they think they just need to pick the brightest star on the sky. Perhaps it’s because so many big-name brands get big-name celebrities in their ads.
What you’re forgetting is that even the brightest stars can turn into black holes where not even light can escape.
Telemarketing services companies are very much aware of the fact that they are capable of selling practically any kind of product or service. What they sometimes do not realize however, is that they actually have a higher selling advantage if what they are selling is value driven even if it is a bit expensive. The same thing goes for complex products and when telemarketing is the only way you can get in touch directly with your prospective buyer.