“SEO is dead.”
“Telemarketing is dead.”
“Email is dead.”
“Direct marketing is dead.”
It sounds like a lot’s been ‘dead’ in the past few years.
Some marketers attribute this to changing customer behavior. Others think that advancing tech has killed several of these at once. Meanwhile there are those who just like to compare expenses and turn into an ROI debate.
And yet, one truth remains alive amidst all this supposed ‘death’: