“SEO is dead.”
“Telemarketing is dead.”
“Email is dead.”
“Direct marketing is dead.”
It sounds like a lot’s been ‘dead’ in the past few years.
Some marketers attribute this to changing customer behavior. Others think that advancing tech has killed several of these at once. Meanwhile there are those who just like to compare expenses and turn into an ROI debate.
And yet, one truth remains alive amidst all this supposed ‘death’:
Like any aspect of today’s marketing, SEO shares the responsibility of painting out pictures of ideal buyers. One way is through the keywords it uses to direct the creation of content as well as understand the most common problems that prospects are often searching about.
But whereas B2C marketers use it to paint out certain individuals, B2B marketers more often use it to paint out entire organizations.
Though that begs the question: How accurate is the painting?