Getting leads is hard, so hard that it will make you beg for a lead, but what’s more scary is getting none. That’s what scares Companies that are in marketing business. But have you ever thought why is it so hard for lead generator to get a lead? Well the answer is simple.
With all due respect to Mother’s Day, not everyone likes helicopter moms. Hovering over you wherever you go, always you watching you, and asking questions that don’t need asking? Those are major marketing mistakes companies make in B2B lead generation campaigns.
In B2B marketing, there will be many times where you’ll have to explain the more technical aspects of your products and services. It ensures customer satisfaction and keeps you from being accused of pulling the wool over people’s eyes.
However, sometimes it feels like explaining things can be as much a difficult art form as marketing itself. What are the rules exactly?
One of the many requirements in B2B lead generation is to have a manageable and stable contact list. These lists are used by your company’s teams to see if there are any possible clients they need to contact. (They can contain information like their name, address, affiliates, annual revenue, number of employees and other important data.)
Most often, people presume the horror monsters that do the dirtiest kills are zombies, vampires, or serial killers like Leatherface. However, when it comes to ghosts, movies like Thir13en Ghosts, The Grudge and, quite recently, Insidious 2 still do a really good job of showing how murderous they can be.
Despite that though, there are some things about them that you shouldn’t forget. And on that note, these same things shouldn’t be forgotten when you’re trying to recover lost/dead leads.
In terms of email deliverability, things aren’t really going all that well for marketers around the world. Return Path says inbox placement rates have declined from 82% last year to 78% in the first half of 2013. That’s almost 1 in every 4 emails not reaching the inbox. But there’s one thing you can do to buck this trend, and it involves enhancing your sender reputation.
Email used to be the wild, wild West of marketing. Today, that title belongs to social media. This, of course, is only natural. When you’re at the frontiers, there aren’t really that many rules to serve as your guide for doing things. So you make up your own as you go along. However there is one particular set of social media marketing rules you need to live by early on. These will make sure that you’ll not only survive but thrive as well.
Event marketing is both the process and the development of a presentation for promoting products, services, organizations. You can stage the events online or offline with plenty options on hosting, sponsorship and participation.
It’s the type of marketing that allows you to directly interact with your customers and create a memorable impact. Using speeches, promotional displays, and product sampling can potentially create more appeal compared to plain literature or other less animated mediums.