B2B Marketing Tips – Staying True to Your Face


Think of your old marketing like a literal silo that stored grain for the population but eventually became insufficient because you were getting more sources of grain. That’s why you ended up building more silos to accommodate.

On the other hand, will these silos eventually replace the oldest one? It’s like one day, you’re suddenly presented with the option of tearing it down. However, everyone’s actually grown attached to this old monument. It represented your original marketing identity.

How do you maintain your old identity without necessarily ignoring the need to maintaining the silos representing your new sources of leads?

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Taking B2B Marketing Back to Its Roots


It’s not news that today’s B2B marketing has been defined by digital technology. However, the impact hasn’t all been positive.

And given that its spring time, its themes of nature and fresh starts really contrasts with the heavy overdose that tech puts on, marketing included. Sometimes the cost of digital comes in different forms instead of just your marketing dollars.

When such costs arise, why not go back to your roots and give older forms of marketing a try?

Print and Direct Mail

It’s true that brochures, leaflets, coupons and other print-based mediums now point to websites and email ads. That doesn’t mean that a physical letter shouldn’t serve as a visible reminder of your business. A website can be forgotten and erased at the click of a mouse. That’s not the case of having your brochure still on their desk. And if it’s well targeted, it can be harder to throw out when it addresses a prospect’s particular need.

Promotional Freebies

Whether it’s a pen with a contact number or a paper weight with your business logo, promotional products keep your business at the forefront of a decision maker’s minds. Select objects that can be useful in their work environment and never underestimate how the most innocent reminder can trigger a buying action.

Business Cards

Business cards work well in two ways. They can either provide you with a prospect’s contact information or connect you with someone who can help your business in another way.

You can say that the business card is really symbol of connections way before LinkedIn was even invented. A single one can connect you to a provider of much needed services but they in turn could connect you to more clients!

Promotional Events

It can be as small as a community fair to a major exhibitions. Advertising your participation in these events always gets you more exposure. They’re also good places to include in your own business promos, hand out discounts, and share about your business to live attendees.

Alone, digital marketing tools can still be limited in reach, regardless of popularity. Therefore a dependence on them can be unhealthy. Get back to your roots some time and give traditional marketing a try.


How B2B Marketing Can Celebrate Customer Anniversaries


Anniversaries symbolize the birth of something important and had lasted the ups and downs of its life. Even for a business, that’s something you have to acknowledge (if not celebrate). This applies to not just your own company’s anniversary but the anniversary of your own B2B clients!

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Using Outbound to Amp Up Social Lead Generation


Old and costly they may be, plenty of creative professionals still list outbound marketing as part of their strategies (despite the increasing doubt on their effectiveness).

Marketers have always been speculating if this age of digital and social media has whether or not spelled the end of outbound marketing. But despite these rumors, there are those who still say such speculation is largely overrated and that businesses shouldn’t be so quick to retire their outbound marketing resources.

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Take-Home Marketing Content – Good or Bad?


Plenty of workaholics bring along their jobs back home. It’s not exactly a habit that’s going away any time soon. Besides, for marketers at least, it’s definitely a fun way to advertise what you do and getting them to relate.

But while it can potentially improve a company’s overall progress, there’s a reason why psychiatrists and researchers advise against it.

This can be a problem when even your marketing strategies depend on other professionals downloading your material way beyond office hours. Can you justify this without necessarily adding to the workaholic side effects?

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Turn Email Marketing into a Comedy Act (and Why)


Everybody loves a good joke or two. Research suggests that people love it more when you have a good sense of humor. Who doesn’t? It’s a good way to present yourself as creative, optimistic, and most of all, human.

Hence, it’s easy to see why readers would go for email copy that comes off as clownish but still drives a point compared to flat and mechanical tones that are detached from their business experience.

However, a joke only works best with the people who can understand the sense placed into it. How do you that given the text restrictions of email? These tips will show you:

  • The Subject Line is Your Opening Act – No one’s denying it. The worse copies are unimpressive. They have that “feel-free-to-ignore” look (even when the subject seems pretty important). Instead, use creativity to throw in a few ridiculous subject lines that will provoke prospects to read on.
  • From Header to Delivery – Don’t just stop at that click. Keep drawing them in! Use eye-catching images, graphics, or even videos! Its important keep readers thinking, “Huh?! What the heck is this? Who sent it?” Your introductions should make sure that the people keep reading. It ties together your subject line with the rest of the copy. A good joke matches its reference to be funny so make sure to make it as relevant as possible.
  • Call-to-Action as the Punchline – Your ending act will be what makes it sound human. Add some intended bloopers or comedic punchlines in that simple, clear call to action that leads to a click. Limit your clickable items in the email as much as possible with demos, forms, or any other simple action that they can just take.

It’s already spring so it make sense to freshen up your marketing strategies and try something new. For email marketing, bringing in an early April Fool’s can be a good start. Remember, the bottom line to using humor properly, being creative, and showing your human side, is to be different from the generic copy. Shock them with an unconventional subject line and then keep them laughing till they click!


Spring Cleaning Your B2B Marketing Strategies


With spring comes spring cleaning. And it’s not just the home and office that needs cleaning out, the same applies to your current B2B marketing strategies.

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B2B Lead Management Tips – It’s Better to Stop than to Slow Down


Marketing can be just like a regular computer and your contact database is a part of it. And like any computer, it’s not cool when the whole thing starts to lag. Forcing your campaign to work with a glitchy database is only going to slow it down as it mixes in successful leads with bounce backs, wrong numbers, and all other kinds of dead-end errors.

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The Many Dead Ends of B2B Marketing


“SEO is dead.”

“Telemarketing is dead.”

“Email is dead.”

“Direct marketing is dead.”

It sounds like a lot’s been ‘dead’ in the past few years.

Some marketers attribute this to changing customer behavior. Others think that advancing tech has killed several of these at once. Meanwhile there are those who just like to compare expenses and turn into an ROI debate.

And yet, one truth remains alive amidst all this supposed ‘death’:

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How Close Are SEO Marketers to the Essence of Search?


Today’s search technology has radically transformed the way information is looked up. Whether its news, articles, or blogs, mankind’s very quest for answers has evolved.

And even now, new features and security measures are still being introduced to browsers and search engines for analysis, distribution, and all for the purpose of delivering the correct content users want to see. But despite all those advanced algorithms, the finer essence of a search continues to escape SEO marketers and junkies. There are just so many ways that users control their own search but so little SEO info on those diverse controls.

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