B2B Marketers and the Rule of the Food Chain


Like many apex predators, great white sharks are the top of the food chain. They feared by many and threatened only by few. Too many people have already drawn parallels between this and the business world.

But you know what? There’s never really focus on that special ‘few’ until you see the real picture. Among a shark’s many threats, mankind has proven to be the one that can really wipe the species out. Environmental concerns aside, B2B marketers that use a similar concept will find that even the biggest giants have a glaring weakness that make them prone to a specialist.

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How Independence Day Teaches B2B Marketers to Go Global


For the internet, Independence Day can mean one or two things. You had the regular 4th of July but you also have the 1996 movie of the same name. And with constant rumors of a sequel, it’s not a film that’s easy to forget.

Yet, that’s exactly why both the film’s legacy and message applies to global B2B marketing and outsourcing.

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How Splitting Off Can Boost Lead Generation


Separation never seems to be a good thing for most people. It’s like the Grim Reaper to personal relationships and the recipe for war to those in political office.

But for your lead generation campaign, it might actually be an all-new selling point and the birth of better value proposition to your prospects. To demonstrate, here’s a look on how a complete break-up worked to benefit the conflict between Samsung and Apple.

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Using B2B Marketing to Create Your Own Summer Sale


Given that it’s hot. The days are longer. It shouldn’t be surprising when even prospects in the office are more prone to browsing things like marketing content at a slower pace.

Why then is your B2B marketing campaign not taking this chance to change? If stock market investors have their own business-related summer plans, then so should your marketers. Given all the free time it’s supposed to entail, it’s not that hard figuring out a content strategy that would fit the lazier state of mind it creates.

  • Plan this early – If summer is such a hard time for your B2B marketing department then treat like a storm: prepare before it gets there. Find ways to survive the slow sales. Plan for the fall campaign. Outsource it and go on vacation. No matter what, the point is you need to start making plans now.
  • Use brighter colors – What do you do when you start packing for the beach? What catches your eye more often? Is it the swimsuit sale? Getaway packages? In case you didn’t notice, plenty of them make use of bright colors that go with the sunny season. Your local mall shouldn’t be the only business that tries to leave an eye-catching impression.
  • Make it like ice-cream – Whether its ice cream or lemonade, the heat’s more bearable with something cool in your mouth. Same principle applies when the summer lazy haze starts giving prospects a headache. Maybe instead of the usual white paper, do something a little more refreshing like a funny story or a funny infographic.
  • Set matching appointments – Instead of the usual conference room, why not use sales appointments as an excuse to get both yourself and your prospects out of the office? Or if you’re hosting an event, why not set it someplace cozy like near a beach instead of the usual convention hall?

Unlike winter or Easter, summer’s arguably the season when even professionals and managers have a lot more free time. Make that the key to blending the themes of your marketing campaign with the season. Try making things a little more relaxed but when they’re in their relaxed state of mind, make it easier for yourself to turn them into your next client.


McDonald’s All-Out Marketing – A Series of Lessons for B2B Marketers


Now past its second week, the 2014 FIFA World Cup has all the world’s attention. But along with it, you have its biggest sponsors: McDonald’s.

Labeling itself the World Cup’s “official restaurant,” it’s certainly a prime example of all out marketing. From its entire menu theme to inspiring ads and youth programs, it’s a wonder how a single brand can tie itself to something that seems actually quite unrelated to its tie-in event.

How do they pull it off? Is it through the food? Player endorsements? Sheer branding power?

It may not actually be all these things. Maybe, it’s because McDonald’s really just has a way of identifying itself with most people. McDonald’s has been famous for a huge share of ads that just really get people connecting not just with the brand but also with each other. Connecting though isn’t just something you can accomplish with consumer advertising. Even B2B marketers can (and should) score for the same goal.

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B2B Lead Generation Tips – Know the Warning Signs and Outsource Experts!


Focus is a lot harder to come by when your brain is tired. It’s harder to make connections, grasp concepts, and ultimately creates regrettable decisions more often than not.

How much worse when that brain represents your entire B2B lead generation process? This process is all about creating and maintaining strong relationships with prospects (even after they convert into customers). That means you’ll need all the talents and manpower necessary for successful B2B marketing. Unfortunately, you can’t always muster enough of these resources at a time. And if marketing’s not even your niche, that’s all the more likely.

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B2B Marketers Beware: The Internet Kills With Viral


It’s been weeks since Edge of Tomorrow hit the big screen but despite all the good reviews, people still aren’t getting over the PR tragedy that is Tom Cruise.

Such tragedies serve as a grim reminder to B2B marketers who shun the idea of implementing viral tactics.

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B2B Marketing – On Big Deals and Branding Power


Apple’s 3 billion-dollar deal with Beats has been its biggest yet but many are saying the move has more to do with branding power than technology. You may neither have the branding power or the money to buy it but are things really as simple as that? Can your B2B marketing campaign really kick it in to high gear just by having a certain brand in your campaign?

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Can Future Lead Generation Help Pass On Your Brand Legacy?


Father’s Day is a tradition. And like the day itself, many Dads aspire to pass something on to their children. That includes their own business.

Speaking of which though, how can the idea of passing something down impact your B2B lead generation strategy? This usually implies an image of longevity, meaning yours is a company that’s been around since the time of its founder. How did other old brands maintain themselves as their figurative torch passed down generation after generation?

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B2B Marketers and Father’s Day Gifts


Father’s Day doesn’t just celebrate biological ones. They include all father figures whether they’re uncles, grandfathers, teachers, and of course, bosses.

They’re the authority who wears the pants in the family, sets down the drafts of the rules, and traditionally commands the most respect. It can be assumed that plenty of males in senior management position are already fathers so don’t be surprised if they literally get their skills from the home front.

And with Father’s Day, expect gifts to be going around. But while everyone’s getting them golf clubs, evenings out, and gift certificates, how can B2B marketers reward the fatherly men in their prospect lists?

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