We all know the saying “Being confident is being you” or it is just my saying? Man talk about embarrassment. Anyways despite that I’m the only one, whose thinking like this let me explain why. We live in a world where we are being judge, and we all know that one person who always judge and judge and it’s really annoying.
WELCOME TO THE REAL WORLD
When we toss our academic cap in the air and cry for a minute or two. It means that we graduated in our chosen course and university. But it doesn’t stop there; our life isn’t over just because we finish college. We may graduate with honors or recognition but once we left that ceremony hall, we are entering the real world.
“How will you pay for this, Cash or Credit?”
You won’t hear this coming from a food vendor, but with an establishment that runs by different companies like restaurants and shopping malls. And you seldom hear this from newly build business establishment. Continue reading
Ever get that time when your B2B sales funnel seems to be moving in slow motion that it’s starting to be alarming? Yup, it’s scary as it sounds. Then again, this instance could be all too familiar to you as it can be an event that has occurred not only once.
“Social Media Mix well with B2B lead search”
Nowadays we find ourselves in the world where technology consumes us. Yes, Consume. We are always facing our smart-phones, our laptops and personal computer. As much as we want to avoid this kind of technology, we can’t.
Getting leads is hard, so hard that it will make you beg for a lead, but what’s more scary is getting none. That’s what scares Companies that are in marketing business. But have you ever thought why is it so hard for lead generator to get a lead? Well the answer is simple.
April Fools had once again brought the marketing world a hilarious montage of prank products and too-good-to-be true innovations from well-known brands.
But for B2B lead generators, does the little celebration make them feel a little bit left out? You shouldn’t worry. The minds behind these prank products can hold a few pearls of wisdom for when you’re marketing your real ones.
The idea of a secret admirer doesn’t necessarily have to be romantic (or creepy). One can have secret admirers in a business sense.
How? It’s because not all of your best customers are the type to show it. (As a matter of fact, did you know that your biggest social media mentions don’t actually come from those with a lot of followers?) For appointment setters, finding and drawing these power users out could add more value to your sales pipeline.
But first, perhaps it’d be good to differentiate the business kind of secret admirer from the romantic kind (and the stalker, of course).
Accountability can be hard to define without first establishing a form of contract between two parties. In the case of yourself and your business prospects, an appointment setting campaign could be just the thing.
Willpower. It carries a lot of weight in the business world. From describing an executive’s conviction to the dedication of an employee, they all draw from the concept invoked by this single power word.
And like it or not, B2B marketing and sales constantly have to grapple with the willpower of potential clients in order to survive every quarter. Don’t take it as something personal or ethical. It’s just the nature of the beast.
You could even say it’s a very noble purpose. If people didn’t have their willpower tested, how will you know if it’s strong? Can an executive truly call himself convicted if his decisions weren’t regularly tested by his gut?
Therefore, don’t be ashamed to be the one doing the testing. Regardless of circumstance, even your own marketers have a lot of things they can take away:
- It makes you immune to pretense – Prodding around for a subtle, psychological trigger doesn’t necessarily mean you’re emotionally manipulative (or at least to that degree). Alternatively, it can mean you’re good at guessing what people really want versus what they’re saying. Some people wear their desires on their sleeve but not all. Those who don’t are just as manipulative, using lies and facades to tell you that they don’t need your product. These pretenses are a poor substitute for willpower. But more than that, it’s a lesson worth teaching anyone (even your potential clients).
- It tests your prospect’s willingness to commit –You also have the other half of the sales-marketing dynamic: lead quality. Lead quality is directly correlated with a prospect’s actions in your sales funnel. Just simply clicking and signing up on a landing page doesn’t always mean a lead is good. A prospect needs to have the right amount of willpower to stick to their buying decision too. And if the psychological tugs are what’s driving their decision, they could risk turning into disillusioned customers that only deliver shor-term value.
- It requires you to see through your own tricks – From social media to search engine, prospects today have more access to information and are more likely to guard themselves against any marketing ‘tricks.’ Some call it the invasion of the introverts. Others say it was bound to happen anyways. But in any case, you need to start seeing through your own tricks so you’ll know how you’re going to keep them in the pipeline.
Willpower is not necessarily synonymous with irrational determination. It’s actually a mix of both. When a prospect is firm about their need (or lack of it), they’re logically more inclined to justify it. And if you don’t know how to test their defenses, you’ll both have difficulty trying to convince then and determining if they’ll really be good customers.