How Marvel Movies Demonstrate Ideal B2B Marketing Messages


With last week’s release of The Winter Soldier, fans and moviegoers are still talking about how the adaptation paid off despite the political messages clearly injected throughout the film.

Marketer’s can learn a lot about how Marvel’s recent movie just flawlessly throws in the politics without the immediate backlash political messages usually entail. The themes were set to be a political thriller in that very sense. The film bore clear influences from recent events like Edward Snowden exposing the NSA’s recent actions. How can marketers do the same? Inject a message that would normally raise the guard of an audience?

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Love Them. Hate Them. Parodies Can Improve B2B Marketing


A company’s logo is a fundamental part of every brand. It represents their identity and makes them instantly recognizable. Most corporations spend millions tinkering with their logos, trying to figure out what will stick in the minds of customers. When a customer views one, it triggers all sorts of thoughts and emotions making some of them unforgettable. Unfortunately for brands, those aren’t always positive.

Parodies change and poke fun of what the original brand represented (and not always with explicit permission). How they do it though can be just the kind of positive/negative feedback you need in your B2B marketing campaign.

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How B2B Marketing Can Celebrate Customer Anniversaries


Anniversaries symbolize the birth of something important and had lasted the ups and downs of its life. Even for a business, that’s something you have to acknowledge (if not celebrate). This applies to not just your own company’s anniversary but the anniversary of your own B2B clients!

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Fidelity in B2B Appointment Setting


Cliché as this may sound; real love thrives beyond Valentine’s Day. In the same way, real business connections should grow more valuable after they are made. Leads and appointments aren’t one-night stands. Having many ‘connections’ doesn’t guarantee you anything. Unfortunately, there are still marketers who treat the appointment setting process as if it were a production line of potential customers.

If you were in the shoes of that potential customer, how would you feel? Not too hot. In fact, there those who even equate this with the slave trade. Yes everyone has quotas to meet. (You have your marketers, your salespeople, and ultimately everyone else who has a stake in your revenue.) That’s still no excuse to deny the humanity of those you’re making B2B connections with. Marketers are expected to be professionals, not professional skirt chasers.

 

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