Shark week is week dedicated to tune TV programs to a contemplating and mysterious creatures in the deep blue –yes, you have guessed it, it is all about shark. Sharks are known for their big appetite in feeding small creatures under the sea and there are actually two different kinds of shark. One that grabs a targeted bite like Bull Shark or Great White Shark and the other hand is the Whale Shark that open their mouths and take in all small creatures like plankton. Same with sales and marketing, targeting specific prey or just simply gobbles in any prospect that may pass their mouth.
Flashy new marketing campaigns and pushy sales techniques are inconsistent with the image of a firm like yours. And cold calling is just out of the question. It is time consuming, unproductive and frustrating – and it can make you look desperate. So what do you do? What are your options?
Telemarketing surveys in some B2B marketing cases, looking to undertaking customer satisfaction surveys it is important to select the right approach in line with your products and services and most importantly your clients. It is also important to identify your customer markets – e.g. ongoing existing customers who work with you on a regular basis and/or transactional customers who have used you for a specific purchase (product or service) and to ensure that the best approach is taken to evaluate these groups. Continue reading
Selling Software In Financial Services. Today there is now more competition in the financial technology space and more and more end-users are giving technology an increased priority in their strategy and road-map. That means that providing a competitive, targeted and well sold solution is essential to continued vendor success. There are factors contributing to a successful system that covers in the ‘Buy and Sell Side Trading Systems’ part of our insight – is to help you sell your product and to stand out in the sales process in the face of increasing competition.
If a qualified lead generation in a B2B marketing-for-leads program is to succeed, marketing, sales and corporate management need to part an incorporated definition of qualified sales leads. If all of them agree from the start on what a qualified sales lead is, the marketing team have a better chance of generating leads that will be valuable to the salespeople. Continue reading
This is my favorite time of year to take in more software leads and propagate the marketing umbrella. This is the season of the customer and by that it means we have to be aggressive when it comes to our marketing efforts. The process of preparing the community for Oracle leads Retail Industry Connect, an exclusive retail executive event that will be hosted on April 11-13, 2016 in Orlando, Florida is nearly an exclusive target by B2B marketers. The privilege of talking to customers nearly every day about their experience with Oracle leads Retail and I learn something new about that. The people I work with are the reason I love my job in Oracle Leads.
If you’ve dealt with any sort of salesperson, you’ll find that there’s a very subtle difference. However, where can B2B marketers chip in so that job doesn’t get too difficult?
Willpower. It carries a lot of weight in the business world. From describing an executive’s conviction to the dedication of an employee, they all draw from the concept invoked by this single power word.
And like it or not, B2B marketing and sales constantly have to grapple with the willpower of potential clients in order to survive every quarter. Don’t take it as something personal or ethical. It’s just the nature of the beast.
You could even say it’s a very noble purpose. If people didn’t have their willpower tested, how will you know if it’s strong? Can an executive truly call himself convicted if his decisions weren’t regularly tested by his gut?
Therefore, don’t be ashamed to be the one doing the testing. Regardless of circumstance, even your own marketers have a lot of things they can take away:
- It makes you immune to pretense – Prodding around for a subtle, psychological trigger doesn’t necessarily mean you’re emotionally manipulative (or at least to that degree). Alternatively, it can mean you’re good at guessing what people really want versus what they’re saying. Some people wear their desires on their sleeve but not all. Those who don’t are just as manipulative, using lies and facades to tell you that they don’t need your product. These pretenses are a poor substitute for willpower. But more than that, it’s a lesson worth teaching anyone (even your potential clients).
- It tests your prospect’s willingness to commit –You also have the other half of the sales-marketing dynamic: lead quality. Lead quality is directly correlated with a prospect’s actions in your sales funnel. Just simply clicking and signing up on a landing page doesn’t always mean a lead is good. A prospect needs to have the right amount of willpower to stick to their buying decision too. And if the psychological tugs are what’s driving their decision, they could risk turning into disillusioned customers that only deliver shor-term value.
- It requires you to see through your own tricks – From social media to search engine, prospects today have more access to information and are more likely to guard themselves against any marketing ‘tricks.’ Some call it the invasion of the introverts. Others say it was bound to happen anyways. But in any case, you need to start seeing through your own tricks so you’ll know how you’re going to keep them in the pipeline.
Willpower is not necessarily synonymous with irrational determination. It’s actually a mix of both. When a prospect is firm about their need (or lack of it), they’re logically more inclined to justify it. And if you don’t know how to test their defenses, you’ll both have difficulty trying to convince then and determining if they’ll really be good customers.
As Halloween is priming the consumer market, retailers themselves are realizing how much of the target market is actually expanding beyond the kiddies and the candy bags. If these retailers are your target market, it’s only natural for you to experience this kind of revelation right alongside them. Never underestimate how consumer sentiment eventually ripples out to impact B2B sales leads.
This points to a much larger reality that businesses are bound to face (especially as their startup days grow further and further away). When target markets change, it’s inevitable ripple effect on everyone in the supply chain.
In business, few rules can truly stand the test of time. Ironically, one such rule is that you should always brace for change. This change can take you to unexpected places and sometimes cause you to uncomfortable decisions like changing the very core identity of your business.
When the time comes to change the party line, are your B2B marketers prepared?