Science fiction has a sweet record when it comes to predicting the future. Take the idea of robots taking the helm of basic human duties for example. It’s an idea that’s not too far from what was seen on the CES Robotics show. The weirdness of it all didn’t take away the fact that these new technologies could prove useful. It’s a common prediction that robots may one day be the ones taking over tasks that are too dangerous for humans.
Setting that aside though, being a B2B marketer does not exempt you from bracing for the same future. With industries like robotics constantly making breakthroughs, lead generation campaigns will have new demands and new markets to target. Today even marketing communications are already influenced by the internet and new technology.
From the consumer to the CEO, variety is a natural part of business. Both B2B and B2C products come in different stripes to suit either people’s preferences or certain situations they experience everyday. What’s more, innovations and new technologies only add to the selection.
Naturally, these varieties have in impact in the B2B Marketing department. Different strategies sprout up in response to a new type of business-customer situation and create new tools for the job. A recent example is the way social media marketing helps content goes viral; quickly spreading it even beyond digital.
People think that web design and website marketing are two different things. There’s a misconception here. It presupposes that while web design doesn’t have to be about selling something, website marketing is somehow free from its rules.
In reality, it makes all the difference and recently, no site gives a better example than Healthcare.gov.
In terms of email deliverability, things aren’t really going all that well for marketers around the world. Return Path says inbox placement rates have declined from 82% last year to 78% in the first half of 2013. That’s almost 1 in every 4 emails not reaching the inbox. But there’s one thing you can do to buck this trend, and it involves enhancing your sender reputation.