Shark Week Special: How Marketing Differs in Terms of Appetite


Shark week is week dedicated to tune TV programs to a contemplating and mysterious creatures in the deep blue –yes, you have guessed it, it is all about shark. Sharks are known for their big appetite in feeding small creatures under the sea and there are actually two different kinds of shark. One that grabs a targeted bite like Bull Shark or Great White Shark and the other hand is the Whale Shark that open their mouths and take in all small creatures like plankton. Same with sales and marketing, targeting specific prey or just simply gobbles in any prospect that may pass their mouth.

Continue reading


The Blueprint of New Marketing Campaigns


Flashy new marketing campaigns and pushy sales techniques are inconsistent with the image of a firm like yours. And cold calling is just out of the question. It is time consuming, unproductive and frustrating – and it can make you look desperate. So what do you do? What are your options?

Continue reading


Research 101: Tactics in Growing Email Lists


Tactics in growing email lists. It cannot be denied that Email Marketing has its great challenge for B2B marketing research. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2, No. 3, June 2012 in some the tactics in growing email lists of any B2B marketers should implement.

Continue reading


Trend Marketing in Software Service Business 2016


Software service business are Software-as-a-Service providers have been growing fast while the contemporary research literature has neglected analysis of their business-critical marketing and sales processes.

Software business includes segments with rather different characteristics with respect to marketing and sales. Embedded software is usually developed for a single company either as professional services or in-house. IT firms providing professional services implement bespoken systems as well as deploy and tailor enterprise systems for the customer. Continue reading


Characteristics of a Qualified Sales Leads


If a qualified lead generation in a B2B marketing-for-leads program is to succeed, marketing, sales and corporate management need to part an incorporated definition of qualified sales leads. If all of them agree from the start on what a qualified sales lead is, the marketing team have a better chance of generating leads that will be valuable to the salespeople. Continue reading


Four Reasons to Attend Oracle leads Retail Industry Connect 2016


This is my favorite time of year to take in more software leads and propagate the marketing umbrella. This is the season of the customer and by that it means we have to be aggressive when it comes to our marketing efforts. The process of preparing the community for Oracle leads Retail Industry Connect, an exclusive retail executive event that will be hosted on April 11-13, 2016 in Orlando, Florida is nearly an exclusive target by B2B marketers. The privilege of talking to customers nearly every day about their experience with Oracle leads Retail and I learn something new about that. The people I work with are the reason I love my job in Oracle Leads.

Continue reading


How to: B2B Sales Leads: Avoid ruining your chance with prospects


Missing a chance with a prospect can cost a business big time. Why? Because businesses need b2b leads and those b2b leads are prospects that took an interest in one’s service and products.

And this chance is ruined thanks to sales agents that are too slow and too unreliable with the task. But let’s recap what those fatal mistakes salespeople are committing with possible leads.

Continue reading



B2B Leads: Everything will be alright


As much as we want to, we can never be perfect. I, as a writer am afraid of critics and bashers. But hey, I’m not perfect and this is how the world works. Everyone criticize other people, we can’t stop them. But what we can do is ignore them. I’ve read about a writer who have Publishing anxiety, and I have that too.

Continue reading


How Can Lead Generators Draw Out the Essence of a Prank Product?


April Fools had once again brought the marketing world a hilarious montage of prank products and too-good-to-be true innovations from well-known brands.

But for B2B lead generators, does the little celebration make them feel a little bit left out? You shouldn’t worry. The minds behind these prank products can hold a few pearls of wisdom for when you’re marketing your real ones.