Marketing is about perspective. The moment that lead generators forget about that, they risk pleasing only one segment of their prospect organization but earn the contempt/fear/distrust/bad vibes of the rest.
Obviously, that’s a recipe for a conflicted buyer decision followed by lots of friction and eventually the sort of customer dissatisfaction that you only get when you failed to get a complete buy-in.
What’s the most common way to make this mistake though? It’s assuming that big numbers and big buttons always impress.
Take a minute to read the title again. What’s your general reaction? Is it the adage, “You can’t please everyone.” or are you actually nodding your head, confident that you can?
Either way, it pays to actually think a little deeper about what it means for lead generators to please everyone. Because when you do, you might realize that the number of people you’re trying to please could exceed beyond both your prospects and your sales reps combined.