Fidelity in B2B Appointment Setting


Cliché as this may sound; real love thrives beyond Valentine’s Day. In the same way, real business connections should grow more valuable after they are made. Leads and appointments aren’t one-night stands. Having many ‘connections’ doesn’t guarantee you anything. Unfortunately, there are still marketers who treat the appointment setting process as if it were a production line of potential customers.

If you were in the shoes of that potential customer, how would you feel? Not too hot. In fact, there those who even equate this with the slave trade. Yes everyone has quotas to meet. (You have your marketers, your salespeople, and ultimately everyone else who has a stake in your revenue.) That’s still no excuse to deny the humanity of those you’re making B2B connections with. Marketers are expected to be professionals, not professional skirt chasers.

 

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Jumpstart The Horse Pulling Your B2B Marketing Campaign


In the Chinese zodiac, the year 2014 is the year of the Wooden Horse. Feng shui experts say that this is a lucky year for prosperity in business, love and family. But on that note, counting on all that luck tends to be a typical feature in Chinese culture. Why not put a different spin for your marketing strategy and get your sales horse up and kicking?

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