Shark week is week dedicated to tune TV programs to a contemplating and mysterious creatures in the deep blue –yes, you have guessed it, it is all about shark. Sharks are known for their big appetite in feeding small creatures under the sea and there are actually two different kinds of shark. One that grabs a targeted bite like Bull Shark or Great White Shark and the other hand is the Whale Shark that open their mouths and take in all small creatures like plankton. Same with sales and marketing, targeting specific prey or just simply gobbles in any prospect that may pass their mouth.
Flashy new marketing campaigns and pushy sales techniques are inconsistent with the image of a firm like yours. And cold calling is just out of the question. It is time consuming, unproductive and frustrating – and it can make you look desperate. So what do you do? What are your options?
Telemarketing surveys in some B2B marketing cases, looking to undertaking customer satisfaction surveys it is important to select the right approach in line with your products and services and most importantly your clients. It is also important to identify your customer markets – e.g. ongoing existing customers who work with you on a regular basis and/or transactional customers who have used you for a specific purchase (product or service) and to ensure that the best approach is taken to evaluate these groups. Continue reading
LinkedIn is often billed as the largest network of business professionals to manage prospecting in LinkedIn. It certainly has a much more focused business participation than many social networks and is a great place to network and do research on specific organizations and opportunities. Continue reading
Cold calling. If you are a cold caller, you might be shocked at this: the people behind the phone you are calling don’t care about you at all. They will never give any commotion as to what you want to do. Your quota is none of their concern. You think you have a great product or service? Never had it in their radar. What? You’re concern about getting ten new prospects every week? Well, no one care except you.
Let’s say that you’ll be taking an appointment call that you’ve been waiting for. Thinking that it’s a sure win means your arrogance gets the best of you and when you’ve pick up the phone and starts with the appointment. Your mind began to wonder, ‘it’s quiet, why is that’ now you found yourself alone in a dark room looking for a way out but you’ve found none. This imaginary view will just take place within seconds in your mind.
Appointments are crucial in businesses; it requires us to set an appointment for our sales rep to take over to close the deal. Sounds easy right? But it’s not, the mere fact that appointment setting is right before the deal is what makes appointment setters nervous and scared. Even if you have a script, you will never know what the possible client will say or ask.
The idea of a secret admirer doesn’t necessarily have to be romantic (or creepy). One can have secret admirers in a business sense.
How? It’s because not all of your best customers are the type to show it. (As a matter of fact, did you know that your biggest social media mentions don’t actually come from those with a lot of followers?) For appointment setters, finding and drawing these power users out could add more value to your sales pipeline.
But first, perhaps it’d be good to differentiate the business kind of secret admirer from the romantic kind (and the stalker, of course).
Accountability can be hard to define without first establishing a form of contract between two parties. In the case of yourself and your business prospects, an appointment setting campaign could be just the thing.
When trying to connect with a target market, you have to share the values of your audience. But while you read about that in just about every appointment setting blog, not many really explore the associative implications of all this sharing.